Beef Industry Council public meetings in 2020

Beef Industry Council

The Council approved the end of fiscal year financials and renewed a $100,000 CD. Members authorized a $5,000 membership renewal for the Federation of State Beef Councils and funded 4-H meat science training. A funding request from Louisiana Pelican News was tabled.

• Approved August 6, 2020 meeting minutes (unanimous)
• Approved end of fiscal year financial report (unanimous)
• Approved renewal of $100,000 Chase Bank CD for one year (unanimous)
• Tabled Louisiana Pelican News funding request (6-1-0)
• Approved $5,000 membership renewal for Federation of State Beef Councils (5-1-1)
• Approved creation and distribution of a CBB compliance and remittance letter (unanimous)
• Approved promotional alternative using $3,090 overage for Tiger Rag ads and digital billboards (unanimous)
• Approved $3,000 plus up to $1,000 for 4-H regional meat camps and agent training (unanimous)

Beef Industry Council

The Council approved various funding requests for beef promotion, including restaurant and sports sponsorships. The board also approved the 2020-2021 budget and elected a new Chairman, Vice-Chairman, and Secretary-Treasurer.

• Approved $10,000 title sponsorship for Baton Rouge Restaurant Week
• Approved $5,000 sponsorship for New Orleans Saints Yearbook
• Approved $1,500 for Vernon Parish Ag Day and $600 for Senior Citizen Day
• Approved $5,000 for TWILA Field to Feast segments
• Approved $1,700 for 2021 Ag Expo corporate and luncheon sponsorships
• Approved $2,500 reimbursable funding for Louisiana FFA Meat ID CDE
• Approved $6,000 for Guaranty Media 'Foodie Friday' sponsorship
• Elected Amelia Kent (Chairman), John Thompson (Vice-Chairman), and Mack Shelton (Secretary-Treasurer)

Beef Industry Council

The Council approved several funding requests for digital media campaigns, 4-H events, and magazine advertisements. Members also voted to reallocate specific budget lines and adopted new contract language regarding administration fees.

• Approved $3,000 for Southeast States Digital Media Campaign (6-0, 2 abstentions)
• Approved $13,250 for LSU AgCenter 4-H projects (8-0, 1 abstention)
• Approved $24,922 for LBIC digital marketing campaign (8-0, 1 abstention)
• Approved $7,500 to Hoffman Media for magazine and social media ads (8-0, 1 abstention)
• Approved reallocation of $1,400 to Federation meeting expenses (unanimous)
• Approved reallocation of $800 to internal event expenses (unanimous)
• Adopted new contract language prohibiting use of funds for administration fees (8-0, 1 abstention)
• Accepted external auditor’s proposal from the legislative auditor (unanimous)

Beef Industry Council

The Louisiana Beef Industry Council is meeting to review funding applications for several programs, including livestock shows, meat evaluation, and advertising. They will also discuss a 2020 radio campaign and receive a report from the Cattlemen's Beef Board.

• Review of funding applications for South Central District Livestock Show, State Meat Evaluation, and Master Cattlemen Program
• Discussion of 2020 radio campaign with Louisiana Radio Network
• Report from CBB representative Amelia Kent
• Presentation on National Collegiate Beef Advocate program

The Council approved funding for several beef promotion projects, including the Spring Meat Evaluation CDE, 'Foodie Friday,' and the Master Cattleman Program. It also accepted a $30,000 radio and television advertising proposal funded by an LDAF grant. A new project committee was formed to align future funding with top strategic priorities.

• Approved $2,500 for Spring Meat Evaluation CDE
• Approved $6,000 for 'Foodie Friday' (June-August)
• Approved $750 per class for up to 5 Master Cattleman Program classes (5-2)
• Approved $3,000 sponsorship and $2,000 reimbursable funding for Centenary College Beast Feast
• Tabled joint billboard promotion with LCA
• Denied funding for QPB 11th annual angus bull sale (4-2)
• Approved $30,000 Louisiana Radio Network and Tiger Rag project
• Approved recurring advertisements in Vermilion Parish Cattlemen’s directory and Ag Trader