Mississippi River Parkway Commission of Louisiana, LA
Recent Mississippi River Parkway Commission of Louisiana public meeting topics include roads & infrastructure, planning & zoning, budget & taxes.
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Recent meetings
Thu Oct 2, 2025
Mississippi River Parkway Commission of Louisiana
✓ Decided: Marketing Committee discusses America 250 campaign planning
The committee reviewed the 2024 Q4 marketing report and discussed promotional strategies for America 250. Proposed ideas include a '250 things to do' campaign and regional itineraries. No formal votes or final decisions were recorded.
📄 From the minutes
Extracted text of the official minutes document (automated extraction — may contain OCR/formatting errors).
Marketing Committee Meeting Minutes 2-5-25 Sharon Calcotte - LA Kate Carlson - MN Laura Beth Stickland - MS Tracy Fishnick- WI Chris Miller - MN Holly Cain - IL Shelley Ritter - MS Norma Pruitt - KY Susanne Thiede-Barnet - National Office National Office presented the 2024 Q4 marketing report. We spend considerable time discussing America 250 and the planning going on in each state.
The
promotion
begins
in
2025
and
runs
through
July
4,
2026.
We will build a campaign around “250 things to do along the Great River Road.”These items
could
include
anything
from
attractions
to
restaurants.
We will also look at retooling the summer events campaign to include America 250
themed-events.
There was discussion about working with Culture and Heritage to develop a story around the roll
of
each
states
in
the
Revolution.
There was a comment about looking at adding the America 250 logo to merchandise in our Red
Bubble
store.
Another idea included building regional itineraries that included traveling 250 miles of the Great
River
Road.
Fall will again include the “Drive the Great River Road” campaign. The past two years
incorporated
photo
contests
as
a
means
of
collecting
user-generated
content.
Thu Jan 2, 2025
Mississippi River Parkway Commission of Louisiana
✓ Decided: MRPC reports Q1 2025 marketing results and annual meeting plans
The Mississippi River Parkway Commission reviewed a Q1 2025 marketing report detailing website traffic, social media growth, and newsletter performance. The commission also began preparations for its annual meeting in Baton Rouge.
- Approved event submissions
- Secured Hilton Downtown Baton Rouge for Annual Meeting (Sept 10-12, 2025)
- Fulfilled 3,468 map orders
- Created 2025 Q2 content calendar
📄 From the minutes
Extracted text of the official minutes document (automated extraction — may contain OCR/formatting errors).
PILCH & BARNET
MARKETING REPORT
2025
|
Q1
January-March
GOAL
The Mississippi River Parkway Commission’s marketing goals in Q1 2025 included:
● Promote travel along the Great River Road ● Highlight the Great River Road Network of Interpretive Centers ● Maintain current visitors and encourage repeat visits along the Great River Road ● Drive traffic to the experiencemississippiriver.com website
STRATEGY
Tactics used to accomplish these goals were implemented across the Mississippi River Parkway Commission’s marketing channels, including
e-newsletters,
the
Great
River
Road
website,
social
media
(Facebook
and
Instagram),
and
more.
TACTICS
1. At A Glance …………………………….….…………… pg. 2 2. Website …………………………………….………………. pg. 3 3. E-Newsletters ……….………………………………… pg. 9 4. Social Media ……….…………………………………… pg. 12 Facebook ……….………………………………... pg. 14 Instagram ……….………………………………. pg. 16 5. Fulfillment……………………………………………….. pg. 18 6. Financials……………………………………………….. pg. 18 7. Meetings …………………………………….……………. pg. 19 8. Additional ………………………………………………… pg. 20
Pilch + Barnet MRPC Q1 2025 MARKETING REPORT 1
At A Glance
Website, e-news, and social media ad tactics during Q1 resulted in 588,333 total impressions
Website
● The /interactive-tools/order-a-free-great-river-road-10-state-map/ page was the most visited specific page of interest with 11,556 views and accounted for 16.64% of all website views. ● Organic Search accounted for 56.16% of all w …
Excerpt truncated on this listing page. Full text →
Mon Jul 1, 2024
Mississippi River Parkway Commission of Louisiana
✓ Decided: Mississippi River Parkway Commission releases Q3 2024 update
The provided document is a quarterly newsletter update rather than meeting minutes. It contains promotional information, funding updates for the National Scenic Byway Program, and announcements for an upcoming annual meeting.
📄 From the minutes
Extracted text of the official minutes document (automated extraction — may contain OCR/formatting errors).
9/13/24, 1:25 PM MRPC Q3 Update
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MISSISSIPPI RIVER PARKWAY COMMISSION
QUARTER 3 UPDATE
Credit: See Quincy
SEPTEMBER IS THE PERFECT MONTH TO DRIVE THE
GREAT RIVER ROAD
https://mailchi.mp/22a4ef6b38fa/mrpc-q3-2024 1/7
9/13/24, 1:25 PM
MRPC Q3 Update
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weeklong excursion or just dreaming about their next road trip—during
Drive the Great River Road Month in Drive the GREAT
September, which celebrates this National
Scenic Byway and All-American Road. We RIVER ROAD
encourage you to use our toolkit and share MONTH
information on what to expect in September when driving your portion of
the Great River Road. And think about all of your senses in overdrive with
the beautiful fall colors, tasty fresh harvest, countless events, and so many
other great ways to experience this sensational All-American Road. View
the toolkit here.
And as a special offer, visit our online store during Drive the Great River
Road Month and receive 10% off your order.
Winona
Credit: Visit
THE 2024 MRPC ANNUAL MEETING IS ALMOST HERE
The final planning is underway for the 2024 Annual Meeting, which will be held
September 18-20 in Winona, Minnesota, and includes an agenda full of
https://mailchi.mp/22a4ef6b38fa/mrpc-q3-2024 2/7
9/13/24, 1:25 PM MRPC Q3 Update
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meetings, including keys to effective partnerships for the byway, events that build
regional tourism …
Excerpt truncated on this listing page. Full text →
Sun Mar 24, 2024
Mississippi River Parkway Commission of Louisiana
✓ Decided: Commission approves pursuit of MRT trademark for bicycling and trails
The Board approved a motion to pursue the MRT trademark nationally to ensure continuity for bicycling and trails. The commission also approved the financial reports and the previous meeting's minutes.
- Approved pursuit of MRT trademark nationally (Motion by IA, second by WI)
- Approved financial reports (Motion by MN, second by IL)
- Approved previous meeting minutes (Motion by John, second by Holly)
📄 From the minutes
Extracted text of the official minutes document (automated extraction — may contain OCR/formatting errors).
MRPC Board of Directors Meeting
3-8-24 - MINUTES
Norma - Pilot
Martin - IA
Francis - Transportation
Sharon - LA and Marketing
Jean - WI proxy
Anne - Pilot Emeritus and MN
John - Pilot Pro Tem and Culture and Heritage
Jim - KY proxy
Mark - MO
Edmund - TN
Holly - Secretary and IL
Sabrina - ERA
Susanne - National Office
Lisa - IA (guest)
Meeting was called to order at 9:04am.
Pilot (Norma) notes minutes posted for approval. Motion was made to approve minutes by Pilot
Pro Tem (John) and second by Secretary (Holly). Motion carried.
National Office presented the financial report. Pilot mentioned looking for organizations and
businesses that want to use our co-op advertising, membership or sponsorship opportunities.
She would like to create a sub-committee to push these items forward. LA (Sharon) suggested
adding mention of the Red Bubble store in the newsletters and sending solicitations of our co-op
advertising to chambers, CVBs and tourism organizations along the GRR. There was some
discussion about American Cruise and Viking that advertise in Big River Magazine. The bottom
line is the desire to generate revenue from our assets. Motion to approve financial reports by
MN (Anne)and second by IL (Holly). Motion carried.
WI (Sherry), Francis (Transportation) and National Office shared a summary from their meeting
with legal counsel regarding the MRT trademark.
1. The “MRT” mark used in conjunction with bicycling/trails is currently held by Mississippi Trail,
Inc, a Te …
Excerpt truncated on this listing page. Full text →
Thu Jan 4, 2024
Mississippi River Parkway Commission of Louisiana
✓ Decided: MRPC announces 2024 Annual Meeting and Q2 updates
The provided document is a quarterly newsletter update rather than meeting minutes. It contains announcements for the 2024 Annual Meeting in Winona, Minnesota, and various marketing and administrative requests for Great River Road partners.
📄 From the minutes
Extracted text of the official minutes document (automated extraction — may contain OCR/formatting errors).
9/13/24, 1:25 PM MRPC Q2 Update
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MISSISSIPPI RIVER PARKWAY COMMISSION
QUARTER 2 UPDATE
Credit: Mississippi River at sunset/Pat Wrischnik
As the sun sets on another week, enjoy your weekend along the Great River
Road or wherever you might be!
https://mailchi.mp/0926c03b9887/mrpc-q4-1373807 1/9
9/13/24, 1:25 PM MRPC Q2 Update
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Credit: Visit Winona
SAVE THE DATE - 2024 MRPC ANNUAL MEETING -
SEPTEMBER 18-20
Hotel reservations are open for the 2024 MRPC Annual Meeting, which will
be held Wednesday, September 18, through Friday, September 20, in
Winona, Minnesota. Reservations at the Riverport Inn & Suites are available
online at riverportinn.com with code “MRPC24” or by calling (507) 452-
0606. King rooms are $139 and double queen rooms are $149 per night.
There are many suggested transportation options to Winona. Find them
her
io
We're excited to share that our evening welcome reception on Wednesday,
September 18, will take place at one of our Great River Road Interpretive
Centers, the Minnesota Marine Art Museum. The evening will include hors
d'oeuvres and a tour of the museum and pollinator garden, as well as
viewing of the Mississippi River and the Upper Mississippi River National
Wildlife and Fish Refuge.
https://mailchi.mp/0926c03b9887/mrpc-q4-1373807 2/19
9/13/24, 1:25 PM
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MRPC Q2 Update
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NAPPT IVUINANNIVERSART (VU INE V …
Excerpt truncated on this listing page. Full text →
Mon Jan 1, 2024
Mississippi River Parkway Commission of Louisiana
✓ Decided: Mississippi River Parkway Commission issues Q3 2024 update
The provided document is a quarterly newsletter update rather than meeting minutes. It contains no records of votes or formal decisions, but provides information on upcoming meetings and program updates.
📄 From the minutes
Extracted text of the official minutes document (automated extraction — may contain OCR/formatting errors).
9/13/24, 1:25 PM MRPC Q3 Update
Subscribe Past Issues Translate v
View this email in your browser
MISSISSIPPI RIVER PARKWAY COMMISSION
QUARTER 3 UPDATE
Credit: See Quincy
SEPTEMBER IS THE PERFECT MONTH TO DRIVE THE
GREAT RIVER ROAD
https://mailchi.mp/22a4ef6b38fa/mrpc-q3-2024 1/7
9/13/24, 1:25 PM
Subscribe
MRPC Q3 Update
Past Issues Translate v
weeklong excursion or just dreaming about their next road trip—during
Drive the Great River Road Monthin .
September, which celebrates this National Drive the GREAT
Scenic Byway and All-American Road. We RIVER ROAD
encourage you to use our toolkit and share
information on what to expect in September when driving your portion of
the Great River Road. And think about all of your senses in overdrive with
the beautiful fall colors, tasty fresh harvest, countless events, and so many
other great ways to experience this sensational All-American Road. View
the toolkit here.
And as a special offer, visit our online store during Drive the Great River
Road Month and receive 10% off your order.
Credit: Visit Winona
THE 2024 MRPC ANNUAL MEETING IS ALMOST HERE
The final planning is underway for the 2024 Annual Meeting, which will be held
September 18-20 in Winona, Minnesota, and includes an agenda full of
https://mailchi.mp/22a4ef6b38fa/mrpc-q3-2024
2/7
9/13/24, 1:25 PM MRPC Q3 Update
Subscribe Past Issues Translate v
meetings, including keys to effective partnerships for the byway, events that build
regional tourism for …
Excerpt truncated on this listing page. Full text →
Fri Dec 1, 2023
Mississippi River Parkway Commission of Louisiana
✓ Decided: Commission approves 2024 budget and new Interpretive Center
The Board approved the 2024 draft budget and designated the Upper Mississippi River National Wildlife and Fish Refuge Center in WI as a new Interpretive Center. Members also approved seeking legal counsel to develop a new signage symbol following US Bike Route standards.
- Approved September meeting minutes
- Approved final financial reports
- Approved spending up to $1,500 for legal counsel to pursue a new signage symbol following US Bike Route standards
- Approved Upper Mississippi River National Wildlife and Fish Refuge Center in WI as a new Interpretive Center
- Approved 2024 draft budget
📄 From the minutes
Extracted text of the official minutes document (automated extraction — may contain OCR/formatting errors).
Mississippi River Parkway Commission
Board of Directors Meeting Minutes
12/8/23
In attendance: Lisa — IA, Sherry — WI, Francis — Transportation, Norma — Pilot/KY, Lauren/Sharon
— LA and Marketing, Edmond - TN, John — Pilot Pro Tem and Culture and Heritage, Sen. Karin
Housley — MN, Holly ~ Secretary/ IL, Anne — Pilot Emeritus, Derrick — Treasurer/MS, Martin — 1A,
Sabrina - ERA
The Meeting was called to order by the Pilot at 9:03am pm on 12/8/23.
The Pilot called for review of the September meeting minutes. Motion to approve by WI and
second by IL. Motion approved.
The financial reports were moved to later in the meeting.
The Transportation committee chair reviewed two major efforts around MRT. Picked up MRT
file from KY, CMP from IL and updated the website. The chair requests that we look at virtual
committee attendance during in-person meetings to keep everyone up to date. Interpretive
Centers (IC) & MRT — working to develop online new pages, tables and help documents.
Specific to directional IC signage — State DOTs can create files and share the information. We
are building toward public engagement next year. TN shared that MRT Inc is inactive status. The
chair suggested we use US Bike route symbol. Seems like an easier path and there is very little
difference. Avoids going through FHWA.
Motion by WI to seek legal to pursue the name and not the symbol but a new symbol that
follows US Bike Route. Second by MN. Question by Pilot Emeritus, —- understand ease and
recogni …
Excerpt truncated on this listing page. Full text →
Thu Dec 1, 2022
Mississippi River Parkway Commission of Louisiana
✓ Decided: MRPC approves new 'Ambassador' membership program to increase revenue
The Commission approved a new membership and sponsorship proposal to raise revenue and awareness. Members also agreed to a hybrid meeting schedule for 2023 and approved the financial report.
- Approved minutes from 9/7/2022
- Approved financial report as of 11/30/2022
- Approved 'Ambassador' (formerly 'Friends') membership proposal
- Approved use of postcards as membership recruitment items
- Approved 2023 meeting schedule: Spring Zoom meeting and Fall in-person meeting
- Approved motion for states to attempt to bring 10 ambassadors to the program
📄 From the minutes
Extracted text of the official minutes document (automated extraction — may contain OCR/formatting errors).
Mississippi River Parkway Commission
Board of Directors Meeting
Friday, December 9, 2022
In attendance: LA — Sharon, [A — Lisa, Transportation — Francis, Pilot - Norma, Pilot Emeritus —
Anne, TN — Edmund, MN and Pilot Pro Tem and Culture and Heritage — John, ERA — Nani, MS
and Treasurer — Derrick, AR and Culture and Heritage — Pat, WI - Sherri, IL — Craig, MO —
Mark, Transportation — Lindsey, Secretary — Holly, National Office - Susanne
Meeting was called to order by the Pilot at 9:05 am on 12/9/22.
Pilot requested approval of minutes from 9/7/2022. Motion to approve was made by MO and
second by MN. Minutes are approved.
The Treasurer presented the financial report from 11/30/2022. There has been some delay in
dues checks from certain states and there is still $57,500 owed from 2022, but this should be
resolved soon. Treasurer went through each of the financial statements. Before the report was
approved, the members discussed and agreed that separating the expense report from the
financial report makes it easier to see all the expenses as it is listed out in detail. Treasurer
motioned to approve the budget. LA seconded the motion and the report was approved.
Pilot moved on to the new business section of the agenda and presented the new sponsorship
proposal “The Friends of The Great River Road.” This proposal would affect MRPC’s 2023
budget, so it is important to start the discussion on the program. The goals of this proposal are
to encourage participation, encourage addi …
Excerpt truncated on this listing page. Full text →
Meeting archives
- 2024 (4 meetings)